Attraction Marketing & Creating Influence, Did You Forget These Basics?

Published: 29th January 2010
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Are you using attraction marketing online? Are you effectively creating influence with your network?

I was listening to a favorite training of mine with Brian Tracy about the power of how you think & how self doubt can ultimately devastate your potential for an entire lifetime.

Afterward, another of his audios started playing automatically and since I was working on something that did not require creativity, I just let it continue.

It turned out to be a great refresher of some essential knowledge relevant to attraction marketing. It brought me back to my Dale Carnegie "How To Win Friends And Influence People" training."

(Which I need to listen to again by the way).

The most effective leaders are those who have mastered the skill of creating influence, not those who are just in charge.

I am reminded of Princess Diana, who was so powerfully effective at creating influence. Even after her divorce and her title was stripped of her, she continued to have far more popularity and influence than her royal ex-husband would ever have.

The number of people who listened to or watched the funeral of this commoner and ultimate persuader numbered about 2 BILLION. Nearly half the world's people at the time were in attendance.

This was not caused by position, wealth or title. I would love to speak with someone who knew her personally.

I'm sure it would be revealed that she was a master of the age old art of influence, which both Dale Carnegie's book and course, as well as the Brian Tracy training, Communicate With Power, are based on.

Attraction marketing today could use a healthy helping of these powerful relationship skills. These are the essentials of leadership and of creating influence, such that people willingly do anything you request.

It's all about making people feel important and raising their self-esteem. This is how you become a leader, not by commanding others.

The essentials I learned from Brian Tracy for creating influence are known as the 5 A's. Many of these are the same or similar concepts as you find in the Dale Carnegie book as well.

* Acceptance, or the need to be accepted for who you are by others. This is as simple as just a genuine smile.

* Appreciation, or saying thank you for any act, no matter how small. This raises both your self-esteem and that of the other.

* Admiration, complimenting others on a trait or quality they possess, or something they have earned.

* Approval, praising others specifically about something they've done immediately after they do it.

* Attention, or listening when the other talks. This is the most basic key to leadership and persuasion, as well as the most difficult among men.

The last is something I've grown remarkably at since starting with attraction marketing and can only visualize the magnitude of the results I would have experienced as a sales professional had I been a master of this in my previous career.

Brian talks about four keys to attention since attention is the most powerful and foundational of the five. They are:

1.Listen with your full attention and don't interrupt. Lean forward eagerly, hanging on every word.

2.Always pause before replying. This will help you guard against the cardinal sin of interrupting, help you hear at a deeper level, and show that you consider what they said valuable.

3.Question the other for clarification. Questions like, and then what did you do, or how did you feel about that are very powerful.

4.Paraphrase in your own words back to them what they said.

This is just one small part of what I learned out of this training, but these concepts are so common in anything I've ever read in the area that they are very essential for people desiring to be a master of attraction marketing.

For attraction marketing success and to become a great leader, you must become a master of creating influence. You must listen and listen well.

I would highly recommend that you go back and read or re-read that Dale Carnegie book as well as reviewing Communicate With Power by Brian Tracy, especially if you are starting with attraction marketing.

He who listens ultimately commands the conversation.


Scott Blasczyk is helping professionals globally to transition into being mlm business entrepreneurs. If you would like to learn his powerful secrets and master network marketing to create profit and freedom visit Attraction Marketing success now.

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Source: http://scottblasczyk.articlealley.com/attraction-marketing--creating-influence-did-you-forget-these-basics-1368125.html


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